Phloto for My Photo Flow

The author created Phloto, a custom web-based tool to streamline their digital photography workflow, which involves developing RAW files, converting them for web use, and managing metadata like captions and GPS coordinates. The tool addresses frustrations with their previous process, including the need for portable editing on an iPad, metadata loss across different software, and slow image transcoding that was bogging down their site builds. Phloto allows centralized editing of image metadata and efficient processing across multiple devices.