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The author recalls their experience working at a London digital agency called Blueberry during the dot-com boom around 2000, hand-coding websites for major clients like Laura Ashley and Ben & Jerry's using outdated table layouts and spacer gifs. The piece includes nostalgic reflections on the era's distinctive aesthetic, iconic technology like translucent iMacs and Power Mac G4s, and anecdotes about the creative culture, including being paid a FIAT 500 car's worth of salary for a single weekend project.
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