I Stopped "Creating Content"

# Summary The author argues that the term "content" has become a dehumanizing catchall for all creative work, reducing masterpieces like Michelangelo's David to the same category as TikTok videos. The word originated from Bill Gates' 1996 essay "Content is King" and has since been adopted by business schools to commodify creative output, leading even artists, writers, and filmmakers to describe themselves as "content creators." The author contends this language reflects a corporate mindset focused on monetization and metrics rather than recognizing the genuine craft and value of creative work.