Google AI Mode shows same products 21.6% more expensive than traditional search

A study tracking over 2 million product listings found that Google's AI Mode displays the same products at an average of 21.6% higher prices compared to traditional Google search results. When the same products appear in both search modes on the same query and day, AI Mode shows them more expensively 68.4% of the time, and only 1.28% of products appearing in traditional search also appear in AI Mode. The research suggests that Google's AI Mode may not be weighting price as heavily as expected when recommending products to users.