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The median lifespan of SaaS products has dramatically declined from approximately 4 years to 1.5 years, according to data from SaaSHub's product graveyard tracking hundreds of thousands of products. This sharp drop is attributed to the decreasing cost of software development, which has enabled many makers to rapidly launch and abandon products without viable business models, particularly those lacking strong distribution and marketing strategies. The trend suggests that as AI tools democratize feature-building, the barrier to entry has lowered significantly, resulting in a proliferation of short-lived products that fail to gain traction or achieve market fit.
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