ElevenLabs, TwelveLabs, ThirteenLabs

The author discovered a surprising naming trend among AI startups: companies using a number followed by "labs" (like ElevenLabs for speech synthesis, TwelveLabs for video AI, and ThirteenLabs for 3D scenery). After cataloging companies across numbers 0-99 with this naming scheme, the author raises unanswered questions about why this pattern has become so popular and whether it's deliberate imitation or independent convergence. A notable find was seventyonelab.com, an early-2000s design portfolio with retro aesthetics standing out among otherwise generic startup websites.