Building an HTML-first site doubled our users overnight

A utility company struggling with customer service applications doubled its users by rebuilding its website with an HTML-first approach using Astro instead of a failed React implementation. The developer prioritized accessibility, reliability on poor connections, and functionality without JavaScript, storing form data server-side at each step rather than relying on client-side processing. This simple, robust approach met regulatory requirements and worked on outdated browsers, solving the company's critical customer satisfaction challenges.