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Airbnb is legally pressuring bnb-side, a small six-room bed and breakfast on the Isle of Portland, to stop using "bnb" in its name, claiming it threatens the global Airbnb brand. The B&B, created to raise funds for the local b-side arts festival, argues that "bnb" is a universal abbreviation for "bed and breakfast" and refuses to back down despite three legal letters from the Silicon Valley company. Rebranding would force the social enterprise to replace all signage, websites, and marketing materials, potentially jeopardizing its core income stream.
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