AI is a technology not a product

John Gruber argues that Apple's approach—focusing on shipping products and experiences rather than technologies—is correct in the AI era, and he dismisses Steven Levy's prediction that AI agents will fundamentally disrupt the iPhone ecosystem by the end of the decade. Gruber criticizes Levy's vision of autonomous AI agents anticipating user needs as implausible hype, comparing it to overblown "cloud computing" predictions, and contends that AI should enhance existing products rather than replace them entirely.