US's largest newspaper chain partners with Palantir to analyze audience data

USA Today Co., America's largest newspaper chain, has partnered with software company Palantir to analyze and monetize audience data as the company faces declining search traffic. The partnership aims to convert user behavior signals into actionable intelligence to drive faster monetization and higher-value revenue across USA Today's 200+ local newspapers and national publication. The move comes as USA Today's unique visitors dropped from 180 million to 158 million between Q1 and Q2 of 2026, reflecting broader industry challenges with declining search referrals.