Toyota brand Scion is back and it's going to sell a kei truck in America

Toyota has revived the Scion brand as "Scion by Toyota," a new "freedom lab" focused on innovative vehicle concepts, with its first production vehicle being the KEI-01—a compact kei truck based on the Toyota Pixis that meets U.S. low-speed vehicle standards with a top speed under 25mph. The KEI-01 will initially launch in late 2027 as a limited fleet pilot program before potentially expanding availability, featuring a 660cc engine, 4WD capability, and a payload capacity of 600 pounds, making it suitable for agricultural, commercial, and urban delivery uses.