The Ford Privacy Promise: You're in Control of Your Data

Ford has launched the Privacy Promise, a commitment to give customers control over their vehicle data and ensure it remains secure. The initiative includes a new website explaining Ford's privacy practices and allowing users to customize data-sharing settings through their vehicle or the Ford App. According to Ford's survey of over 1,000 consumers, customers prioritize privacy but also value data sharing when they have control over what information is collected and used.