The desperation of NYTimes

The author criticizes The New York Times for sending five non-optional onboarding emails over 14 days after subscribing, claiming they provide "essential information" that cannot be opted out of, which violates CAN-SPAM best practices. The aggressive tactic made the subscriber feel powerless and prompted them to disable auto-renewal, demonstrating how poor email practices can backfire and damage customer relationships. The author argues that including unsubscribe options actually improves email reputation and brand trust rather than hindering growth, questioning why a major publication would employ such desperate tactics.