The $500K AI Film That "Premiered at Cannes" Was Not in the Official Festival

An AI startup called Higgsfield claimed to have premiered a fully AI-generated feature film at Cannes, but the festival confirmed the film was not screened as part of the official program—it was only shown at the Marché du Film, a separate commercial marketplace that screens any film for a fee. The $500,000 film called "Hell Grind" was technically made in two weeks using AI tools, but the misleading marketing about its Cannes premiere demonstrates how AI hype can spread rapidly before being fact-checked.