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Tesla's Solar Roof, which was supposed to revolutionize residential solar when unveiled in 2016 with a target of 1,000 installations per week by 2019, has largely failed—achieving only about 23 per week at its peak and totaling roughly 3,000 systems installed by 2023. The company has quietly pivoted away from the product to conventional solar panels, stopped reporting solar deployment numbers, and exited direct installation, leaving existing customers to navigate a fragmented third-party installer network with poor customer service ratings and persistent complaints. This represents a stark gap between Elon Musk's ambitious vision and Tesla's inability to execute at scale, compounded by recent layoffs that have further deteriorated support services.
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