Tesla killing Solar Roof is leaving installers with six-figure losses

Tesla abruptly discontinued its Solar Roof product in August after installing only about 3,000 systems over seven years—falling drastically short of Elon Musk's goal of 1,000 weekly installations by 2019-2020. The company's decision has left certified third-party installers facing significant financial losses, with some reporting hundreds of thousands of dollars invested in training, equipment, and workforce development for a product the company deemed "not financially viable." Many installers are reluctant to publicly criticize Tesla, fearing it could damage their relationships with the company regarding other energy products they continue to sell.