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Spotify is launching a new feature called "Reserved" this summer that will set aside concert tickets for premium subscribers identified as an artist's most dedicated fans based on streaming activity and engagement. The feature, developed in partnership with Live Nation, will offer selected fans up to two tickets with a one-day purchase window, aiming to combat the frustration of the current ticket-buying process. Spotify acknowledged that demand will exceed available inventory, meaning not all superfans will receive offers.
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