Setting up an AI-native organization

A small company (web.ai) is organizing around AI agents rather than just using AI to assist individual workers. The key difference is that AI agents have named roles, persistent identities, shared context, and communicate directly with each other through task lists and messaging systems, while humans focus on strategy, judgment, and customer relationships. The setup includes seven permanent AI agents and two humans, with each agent specializing in specific responsibilities like code architecture, customer support, or releases, creating a fundamentally different coordination model than traditional companies.