Sell Your Game Outside Steam: Keys, Downloads and Direct Sales

# Summary When selling games outside Steam, developers must clearly define what buyers receive—whether Steam activation keys, itch.io download URLs, or independent builds with custom licensing—as each operates under different systems and rules. Developers should transparently describe the build's specifications, supported platforms, update processes, and delivery method before purchase, and must ensure consistency across checkout descriptions, in-game UI, and support materials. Each distribution method has distinct requirements and limitations; for example, Steam keys must comply with Steamworks guidelines, itch.io downloads may have DRM restrictions, and independent builds require developers to handle their own licensing and updates.