San Diego Photologs from the 1970s

High-resolution photolog scans from San Diego in the 1970s reveal a vibrant era of pastel-colored cars, creatively designed spinning business signs, and themed restaurants that contrasts sharply with today's more homogenized streetscapes. These films, captured by the San Diego Transportation and Storm Water Department using 35mm cameras, serve as a detailed visual record of the decade's distinctive aesthetic, typography, and automotive color variety. The footage highlights how American commercial culture and consumer goods have become less visually distinctive over the past 50 years.