RTX 5090 Street Prices Top $9k as Nvidia GPU Costs Climb

Nvidia's flagship RTX 5090 graphics card is selling for over $9,000 on the secondary market, representing a 370% markup over its original $1,999 recommended retail price, though exact figures vary across retailers and resellers. While Nvidia's official MSRP remains unchanged at $1,999, the company has announced price increases up to 15% across the RTX 50 series, with the 5090 seeing the largest bump of nearly $500. The dramatic price escalation reflects a combination of retailer markups, reseller pricing, regional variations, and strong demand for the high-end GPU.