Product Development is being Rewritten

Coding agents are advancing rapidly and becoming efficient enough for production use, fundamentally changing how software is developed. Rather than the traditional sequential process (Idea → Product → Design → Engineering → QA → Production), teams are shifting to a compressed loop focused on verified changes in product behavior (Intent → Implementation → Observed Result), where runtime signals and actual user experience matter more than code repositories. This shift is collapsing traditional job roles like Design, Engineering, and Product into unified positions centered on empirical results.