Journalism is rearranging the deckchairs. It needs to reinvent itself

Journalism is in crisis not due to lack of technology or distribution models, but because newsrooms have lost sight of their core purpose and value to audiences. Research from Wales reveals that audiences don't want breaking news or outrage—they want practical, trustworthy information to help them make good decisions—and they're already media-literate, contrary to industry assumptions. Rather than evolve into genuine two-way community relationships, most legacy newsrooms will likely continue chasing short-term fixes with AI and platforms, while new journalism organizations unafraid to prioritize trust-based community engagement will ultimately succeed.