IRA Velinsky – Commodore's Industrial Designer

Ira Velinsky was Commodore's overlooked industrial designer who was instrumental in transforming the company's computers from basic metal boxes into elegant, world-class designs—most notably the iconic egg-shaped CBM-II series, which is often mistakenly credited to Porsche Design Studio. After honing his skills at Digital Equipment Corporation, Velinsky joined Commodore under Jack Tramiel's direction and went on to design numerous computers throughout the 1980s and 1990s, helping Commodore compete not just on price but on aesthetic presence and design innovation.