Identifying fake cosmetics using AI

A researcher studying counterfeit medicines is exploring whether AI models like ChatGPT and Gemini can identify fake cosmetics by analyzing product photos. With studies showing that two-thirds of branded makeup on sites like eBay and TikTok Shop are counterfeit—exposing consumers to harmful contaminants—the researcher tested Google Gemini's ability to distinguish authentic from fake Rhode Peptide Lip Tint packages. The goal is to develop an accessible tool that allows consumers to verify product authenticity before purchase through simple photo uploads.