Google officially announces that ads will be included in AI Mode search results

Google is introducing AI-powered ad formats into its Search results, including Conversational Discovery ads and Highlighted Answers built with Gemini that provide personalized product guidance alongside independent AI explanations. The new ads are designed to help consumers make faster, confident purchasing decisions by answering specific questions and appearing in AI Mode search results with transparent labeling. Google is expanding these ad experiences across Search to help businesses connect with customers through more conversational and relevant advertising.