Give Smart People the Tools to Do Smart Things

The article argues that AI marketing exaggerates the technology's capabilities by focusing on visible outputs while ignoring the deeper expertise required in fields like programming, accounting, and cybersecurity. The author contends that AI tools should complement skilled professionals rather than replace them, comparing them to past innovations like compilers and spreadsheets that enhanced expert work without eliminating it. He suggests AI companies are capitalizing on hype to secure investment before facing pressure to demonstrate actual business value and profitability.