Genuine Creativity Is Your New Moat (2026)

In an era where AI makes copying existing ideas trivial, genuine creativity has become the strongest competitive advantage for businesses and product creators. The author illustrates this point by reflecting on the Flash era (2000s-2010s), when web designers pushed creative boundaries through experimental interactive experiences, arguing that the habit of inventing genuinely new things—rather than optimizing features or price—is more valuable than ever before.