For the first time ever, Google Search is less than 50% of Alphabet's revenue

Google Search fell below 50% of Alphabet's total revenue for the first time in company history, accounting for 49.7% of the $128 billion in revenue for the quarter ending September 2026. This decline reflects a significant shift in Alphabet's business mix, as Google Cloud has surged from 4.4% to 24.1% of revenue over the same period, growing 103% year-over-year to $30.7 billion.