Fifteen years later, the Apple Cards origin story

In 2011, Apple released the Cards app, which allowed users to design custom letterpress cards with personal messages and photos that Apple would print and ship on their behalf. The app was conceived by Steve Jobs and codenamed "Speed Racer," but according to a former print production manager, it was plagued by severe mismanagement and operational chaos that made it a cautionary tale in Apple's history. The app was eventually discontinued, though the exact timeline and full details of its troubled development remain largely undisclosed due to lingering concerns about Apple's response.