Disney Raising Prices Days After Confirming Ads Will Now Show Up on Every Tier

Disney+ lacks original shows in Nielsen's Top 20 most-watched series for the first half of 2026, despite releasing high-profile titles like Daredevil: Born Again, Percy Jackson, and Star Wars projects that failed to achieve comparable viewership to competitors like Netflix's Stranger Things and HBO Max's The Pitt. The company is now raising subscription prices while simultaneously confirming that advertisements will appear on all tiers, including premium plans.