Cuban: Facebook knowingly runs AI deepfake scam ads; docs say $16B fraud revenue

Mark Cuban claims Meta knowingly allows AI deepfake ads impersonating him to promote fraudulent diabetes cures, targeting vulnerable elderly people. Internal Meta documents revealed by Reuters show the company expected approximately $16 billion (10% of 2024 revenue) from ads promoting scams and prohibited products, with users seeing roughly 15 billion "higher risk" ads daily across its platforms. Meta's safety staff estimated the company's platforms are involved in roughly a third of successful U.S. scams, though Meta disputed the characterization of these findings.