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The article argues that companies should prioritize using established, well-understood technologies ("boring" tech like MySQL, Python, and Postgres) rather than adopting cutting-edge or novel tools, since every company has limited "innovation tokens" to spend on new technology choices. By reserving these tokens for core business innovations rather than technological experimentation, companies can avoid the failure modes and operational risks that come with unproven tools, allowing them to focus on their actual mission instead of managing unfamiliar systems.
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