ChatGPT ad targeting is garbage

The author tested ChatGPT's paid advertising platform for their event seating software and found a conversion rate of just 0.46%, compared to 5.3% for Google Ads and 4.2% for free ChatGPT referrals, suggesting the paid ad traffic is poorly targeted. Despite ruling out bot fraud and ad quality issues through analysis, the data indicates ChatGPT may be prioritizing click volume over targeting quality, possibly due to financial pressures to generate revenue.