Apple capped engineers at a $200 daily AI budget

Apple has reportedly reduced its daily AI spending cap for engineers from $300 to $200, signaling that even the world's most valuable company is struggling to control exponential AI costs at scale. The move highlights a critical industry reality: unlimited access to advanced AI models creates unsustainable spending curves that threaten profit margins, even for well-funded tech giants. For other companies and startups, the takeaway is clear—those without strict cost controls and efficiency optimizations in their AI infrastructure risk building financially unsustainable businesses.