Amid nurse shortage, a university rolls out the welcome mat for men

# Summary Due to a severe nursing shortage with 189,000 projected annual job openings, the University of Alabama at Birmingham has made deliberate efforts to recruit male nurses, who currently represent only 1 in 8 nurses nationally. The university has successfully increased male nursing students to 1 in 6—above the national average—through targeted marketing, recruiting visits to high schools, and creating a welcoming workplace culture with male faculty and resource groups. With opportunities diminishing in traditionally male-dominated fields like manufacturing and software engineering, nursing has become an attractive career path offering middle-class stability, and male graduates are finding themselves in high demand.