AI Doesn't Have ROI

# Summary Companies are struggling to measure the return on investment from AI spending, with executives like Uber's COO openly questioning whether AI expenditures translate to actual consumer benefits. The problem is compounded by the fact that AI costs are deliberately obscured by vendors—Microsoft's GitHub Copilot recently switched to token-based billing after customers unknowingly spent thousands of dollars monthly, revealing that users never understood the true cost of their AI usage. This industry-wide practice of subsidizing and hiding actual AI costs has inflated hype around AI capabilities while masking the financial reality that companies cannot meaningfully measure whether their AI investments are worth the money.