A few thoughts on intensity (2024)

Intensity is the most critical cultural trait of exceptional startups, more important than intelligence or charisma, according to the author's observation of successful founders and companies. The author argues that overcoming the inherent difficulty of building a startup—which is "dead by default"—requires an extreme level of focused effort, as evidenced by successful figures like Steve Jobs, Warren Buffett, Elon Musk, and Brian Chesky. Intensity functions as a force multiplier across all other characteristics, manifesting in work ethic, communication, and mission rather than being tied to any single personality type.